I was working on some stuff yesterday and Taks was kind enough to pick up some caffiene for me while she was out an about. My typical poison is Mountain Dew (any flavor). Well one of the bottles, though green and Mountain Dew-y, did not actually say "Mountain Dew". It said "Mtn Dew". I immediately got a headache.

I tried to ignore the rebranded bottle. But every time I thought about it, I got angry again. I just can't process what the purpose of this change might be. It's not "young" or "hip". It's just stupid; yet another example of the dumbing down of an already simple language; further bastardization extending from a cellphone and IM driven culture of lazy typing.

Later that night I ran around the net looking for info. What I found is that this is just one step in a sweeping Pepsi rebranding effort. They've even changed their logo. I could not find official word beyond pointless flash videos and pictures. Ultimately... I'd just like to smack the people in Pepsi's marketing and PR departments.

Freakin' "Mtn". Dumbasses.

So "MD" wasn't a good enough abbreviation? Seems like you'd want the shorter one if you were trying to avoid typing out of laziness.

What? Thats BS! I'm never going to.. ahh, who am I kidding. I'm a caffeine addict. More Mtn. Dew for me! I think they jumped the shark with Code Red, but that's just me.

Sacriledge! **grins** Live Wire, Game Fuel, Supernova, Voltage! And what happened to my beloved Pitch Black that no one seemed to like but me? (Which I was completely okay with, more for me.)

I think the only Dew flavor I haven't really liked was Baja Blast. But that might be mental block do to its association with Taco Bell. Yeckk.

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Note: if one of you military folks in the middle east is near Kuwait and know how to LEGALLY ship a can or three of "Derka" Dew to the the States... please feel free to email/PM me.

BAH Code Red is the bomb! The taste actually reminds me of cherry icies.
I can't say I like the other Mountain Dew flavors aside from the original and said Code Red goodness, but then there's a taste out there for everyone.

Coincidental Note:
Voltage, the winner of the recent DEWmocracy campaign, became an official/permanent Dew flavor today. (12/29)
Source: DewmocracyVoltage.Com [ more info ]

I loved Pitch Black, but only the original Pitch black, not 2 or 3...

I also am a huge fan of the newest flavor *Thank you VOLTAGE WAS the name :>*
Live wire ROCKED! Orange dew, what else can you say?

ANYWHOS...

Yeah I think pepsi has watched Idiocracy too many times ;>

I'm waitin for Carls Jr to change their motto to F___ Off i'm eating *LOL*

Woah wait, uhm Livewire is still an official flav... that is awesome, now to talk to my local dude and see how I can get some ;>

Mountain Dew is the nector of the GODS. Live wire is a close second. They need to stop messing with the product so much though... is the next step going to be 'the soda formally known as mountain dew' because they'll use some stupid symbol instead of a word?

/facepalm

That's...really all I have to say about the rebranding thing.

I've always loved Mountain Dew. At my work, they have soda machines that vend soda for the cost of the State Deposit on the Can (Five Cents), as sort of a perk for working here. (I'm sure the money they spend on soda is dwarfed by the increased productivity from readily available caffeine).

Anywho...when I first started, they had Pepsi products, which essentially meant unlimited free Mountain Dew. Three months after I started, when the contract with the Pepsi distributor was coming to an end, they put a vote up on our website to see if people wanted Coke or Pepsi more. Well...they didn't have the foresight to put a vote limit...so the people who wanted Coke just voted 300 times each, and apparently the people who were content with Pepsi (myself included) voted once. I would think an office full of 3,000 programmers voting out Mountain Dew in favor of......Vault......with a 90% majority would have raised some eyebrows...but it didn't. So now we have Coke vending machines.

Don't get me wrong...free soda is free soda...but still. Nothing beats Free Mtn (uuuuuugh) Dew.

I agree if it aint broke don't fix it... is this some poor attempt at saving money??? Is "Mountain" an expensive word to print?

I love my dew for long nights of halo and wow, and this new change doesn't affect the taste so I will still be drinking down my fair share in the upcoming weeks, but seriously what the heck????

Like you said Woody, why dumb down an already simplistic language? Yes, society has grown accustomed to quick "Text" words like "LOL, ROFL, OMW, LMAO" but "MTN"?! Whats next CKE(Coke)? Lazy bastards need to rethink their marketing scheme and the real reason behind making such a useless move.

Btw Classic Big Red > Code Red ... IMO

-Inferno